Sawitri Khan, an Indonesian model from Bali, is one of the faces in the Spring / Summer ‘24 campaign for the iconic Finnish brand Marimekko. The campaign celebrates the 60th anniversary of its most globally recognized print Unikko.
The Unikko pattern was designed by Maija Isola in 1964, and it is one of the most recognized Marimekko print designs in the world of art and fashion. Maija Isola designed Unikko to be an abstraction of a flower rather than a photorealistic rendition.
The Marimekko SS24 collection merges feminine minimalism with modern utilitarian workwear, both equally representative of the rich design heritage. The collection consists of two drops. The first drop features brand-new Unikko-inspired prints by Finnish artist Antti Kekki. The second drop is scheduled for May, featuring added styles made partly using leftover material and cutting waste from Marimekko’s own production.
The campaign is already visible in Marimekko stores worldwide including Canada, Japan, Singapore, South Korea, Vietnam and Taiwan. One of the models who take part in the campaign is Sawitri Khan from Indonesia.
Source: marimekko.jp
Indonesian face in Finnish fashion
The collaboration with Marimekko is another successful project for a global brand featuring Sawitri. Since moving to Europe in 2018 Sawitri has worked for brands such as Adidas, Puma, Zalando, Farfetch, Sinsay and Guerlain. Her latest editorials in magazines include "As raízes das lembranças by Juanita Richards" for Vogue Portugal and "Genesis! by Michal Polak" for Polish K MAG and a cover for Maxima in Portugal.
I am very proud to represent Indonesia, my home country, to the international world of fashion. Indonesians are increasingly becoming examples of success worldwide, and I hope my career will inspire more people to pursue their dreams.
- said Sawitri Khan
Sawitri Khan is represented worldwide by Rebel Models and in Portugal by Just Models, in Germany by LOUISA Models, in France by Metropolitan Models, in Italy by Manifesto Models, in Belgium by Run Model Management, in Sweden and Danemark by Le Management, in Norway by Citizen Management, in Switzerland by Visage and in Spain by Fifth Models.
Prior to moving to Europe Sawitri has been living and worked in Jakarta, where she was represented by Native Models. Her clients in Indonesia included Tangan Official, Iwan Tirta, Ikat Indonesia, FBudy, Dew Magazine, Biyan Official and Gucci. Currently, in Indonesia, she is represented by Kick Management.
In 2023 Sawitri walked in Jakarta Fashion Week and in Lisbon Fashion Week.
In addition to her modeling work, Sawitri is remotely studying Business and Management at Binus University in Jakarta and is about to graduate this year.
Sawitri Khan media:
Instagram: https://www.instagram.com/_sawitrikhan_/
Models.com: https://models.com/models/sawitri-khan
Models.com: https://models.com/models/sawitri-khan
Links to Marimekko videos and photos with Sawitri Khan
Marimekko Spring_Summer ‘24 collection _ Signature prints
Marimekko Spring_Summer ‘24 collection _ Signature prints
Marimekko Spring_Summer ‘24 collection _ Signature prints
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