Change is inevitable—a truth that is especially well known to marketers. As humans, we are predisposed to resist change, but being able to do so and respond effectively to new demands are key to not only survival but also the sustainable growth of a business.
We are proud to reveal a major rebranding that reflects our values and the changes we are currently undergoing.
Today, we say goodbye to the Avenew Media brand as it becomes part of Molecule Group. The new logo you see below draws inspiration from both past logotypes, with the aim of showing the continuity and integration of two strong brands. We see this as an exciting opportunity to broaden our work with clients on both sides.
New Molecule Group logo after rebranding
One item that will remain from the Avenew Media brand is the tagline ‘Go Digital, Stay Human’. These words have been the core of our values since the early days. We have always emphasised building open and honest relationships with our clients, and we will continue to encourage and support all members of our team to pursue growth and learning. We value our clients becoming part of our team; together, our single focus is obtaining the greatest results. As humans, we enjoy what we do and are proud of our stellar results. We are also proud to be a company that treats everyone fairly and equally, regardless of sex, pregnancy, trans-gender status, sexual orientation, religion or belief, marital status, civil partnership status, age, race, colour, nationality, national or ethnic origin or disability. Finally, we also include fun, adventure and, whenever possible, a little weirdness in our work. We believe that going beyond what is expected makes the world around us a little happier. Our purpose is to grow based on the principles of environmental sustainability and equal opportunity. We feel that the key to this is simply being human.
The merging of these two brands will allow current and new clients of the unified agency structure to benefit from a wider range of services. We believe in a world where everything is connected. Competences, audiences, markets and industries mix and influence one another, which requires a complex and multidisciplinary approach. We are excited to offer a truly full-service creative and strategic agency to clients. It is a long-awaited solution for those who, like us, believe that brands today cannot communicate using generic messages intended to fit all. Results are only possible by speaking individually and differently to people based on who they are and by paying attention and understanding.
[Important technical notice] If you are a client wondering how this process will influence or maybe even complicate the technical side of our work, we have good news: nothing will change on the technical side. All email contacts, logins, links to servers, zoom calls, etc. will remain. We will, however, change some of our social media handles, so please follow us to stay connected.
About Avenew Media
An award-winning agency. Specialising in digital advocacy, marketing and events management for think-tanks, marketplace, fintech and energy sector. One of first Independent Advertising Agencies in Europe focused on high quality video and audio formats production for the digital channels. Key clients: Allegro, Business & Science Poland, The Heart, British Embassy Warsaw, Wilfred Martens Centre of European Studies, Bank Pekao SA, ING Bank, Bank BGŻ BNP Paribas, Polish Electricity Association, Royal Collection, Brain Embassy.
About Molecule Group
A creative and strategy consultancy specializing in digital advocacy and political campaigning, esports projects management and digital publishing.
Find out more at www.molecule.gg
