Having an idea is not enough. It’s a matter of how you present it. One of the most important challenges the Allegro team gave us was to create a whole new content strategy for them. When you’re dealing with clients, curiosity is your greatest weapon. You learn how to open doors in their businesses. You understand what they need and what’s important to them. You remember those small, seemingly insignificant details that together create the overall impression of the company.
The challenge
Going from a startup, established in 1999 by a Dutch entrepreneur, to becoming the most significant, e-commerce platform in Poland — was the path that Allegro took to on their journey toward success. With more and more people buying and selling online, it is increasingly harder to find a consumer in Poland who is not familiar with Allegro. Because of their continuous growth and development, Allegro needed an agency to help with digital content production and coming up with creative solutions ad hoc.
Philosophy and values are as important to us as working techniques and methodologies. Allegro’s team is dedicated, conscientious, and sharing its experience with clients through continuous education, so as they are continually growing and developing, Allegro needed an agency to help with digital content production and coming up with creative solutions.
Understanding is the key
We like to think of ourselves as an ambitious and proactive team, who connects to their clients, with the intention of getting to know their customer’s needs and understanding them thoroughly. With that approach, we’ve managed to gain Allegro’s trust. We showed them that we’re curious, we ask questions, we listen. We have gotten to know Allegro well and we understand what their key values are.
Complexity of our work
By taking advantage of our engagement and the freshness of our ideas, we also showed them that we’re not only content providers, but we come up with strategies and take care of communication — our services are comprehensive. First, we started by building a community for Allegro Tech, next we created the image of an expert with multiple videos (live streams, video from events, after-movies, testimonials, photographs and more); then we worked on an employer branding and making PR content; and finally we created Allegros’ internal communication (posters, stickers, campaigns engaging employees). We provided the needed help for a wide variety of Allegro’s divisions. It’s great that we can point out that Allegro hasn’t only benefited from our expertise, but also put their trust in us as a team
The outcome
Our partnership with Allegro has led to a long-term relationship based on trust, quality and mutual comprehension. It’s a privilege for us to help create Allegro as THE e-commerce and the favourite platform in Poland. We have shown Allegro the new direction of their brand, which leans towards the future and shows their dynamic spirit, but at the same time keeping and expressing their history and tradition.
