In early 2020 the owners of Autodrom Jastrząb reached out to us with a request for expanding their marketing outreach and online visibility. Eventually, as the year turned out to be a year of pandemic and lockdowns, we focused on building the full presence or the Autodrom Jastrząb brand in the virtual world. Our activities focused on growing the community of motorsport fans, with a particular emphasis on drift and motorcycle fans. But the real revolution was the development of a virtual version of the track for the Assetto Corsa racing simulator.
Our client's profile
Autodrom Jastrząb The most modern and best-equipped Drivers Training Centre in Poland. State of art venue of tarmac autodrome, with 3.5 km long routes, equipped with 4 skid pads, a kick plate with water curtains. Training activities can be conducted on five independent modules at the same time, including a spectacular hill of 10% average gradient.
The challenge
Our main challenge was to expand the services range offered by Autodrom Jastrząb, in a way allowing them to stay connected to customers during lockdowns. After careful analysis of target groups, resources and the dynamics of current trends as a result of the pandemic we recommended focusing the digital activities on 3 main areas: community building, esports and e-commerce. The most important component of the strategy was the design of a completely new product category, through which we established a new source of income and made the brand more visible and accessible for customers from all over the world.
Simracing
The result of this project was the launch of the Autodrom Jastrząb track as an Assetto Corsa mod. The track has been shared free of charge with the international sim racing community and has been downloaded several thousand times so far from the website of Autodrom Jastrząb.
Assetto Corsa is a next-generation driving simulator that reproduces real-world circuits, as well as road and racing cars. The game includes a virtual career, and allows the player to create and customize offline competitions and multiplayer races to challenge other players.
It was extremely important that both, professionals and amateurs can ride it in Assetto Corsa and that it supports qualified peripheral wheels such as keyboard, mice, gamepads, triple display, TrackIR head tracking and VR head-mounted displays, as well as Nvidia 3D Vision and professional motion.
As an addition to 3 different race versions of the track we also created BMW M3 E30 DRIFT, Assetto Corsa Lamborghini Huracan Performante and Assetto Corsa Mercedes SLS AMG in company's bodywork:
The outcome
The introduction of Autodrom Jastrząb to the sim racing world was a great success. This would have not been possible without amazing partners from the esports industry ESE Entertainement and Ragnar Simulator, whose knowledge and support turned out to be invaluable. The preparation of accurate laser readings, high-quality graphics and realistic weather conditions was received very enthusiastically by the sim racing community. Working on a project like this has made us really proud. We can claim with a great deal of justification that we have taken Autodrom Jastrząb to a new level and introduced new interest towards it as well.
