8 Ways to Improve Your Small Business’ Online Presence

These days, it has become a prerequisite to open lines of communication and engagement between businesses and its clients through online platforms and social media. Online marketing is part of EVERY marketing plan and with the limited resources that’s often the reality f...
Utilizing the Power of Storytelling for Your Brand Marketing

Marketing is no longer about the stuff that you make, but about the stories that you tell. ~Seth Godin
Why Video is the Digital Marketing King

If there was any doubt as to who reigns as king in social media and digital marketing over the past few years, video has rendered any debate. A simple scroll through your Facebook or Instagram feed is enough to support this claim, as it is nearly impossible to swipe your...
Using Psychology to Increase Conversion

It’s one thing to attract an audience, but it’s another to make them remember you and your brand. Making them want to get back to you isn’t just about attracting their attention, but creating psychological triggers, like how habits are formed. This is far from easy as th...
How to recover from a big social media mistake?

Social media mistakes happen to the best of them — it doesn’t discriminate on brand/company size, reach, and social media marketing budget. While the impacts may differ in magnitude, everyone has had to endure some kind of social media faux pas. But if there’s one good t...