If there was any doubt as to who reigns as king in social media and digital marketing over the past few years, video has rendered any debate. A simple scroll through your Facebook or Instagram feed is enough to support this claim, as it is nearly impossible to swipe your thumb up without seeing some type of video marketing content.
As noted by Forbes, video marketing has a way of standing out from other content on social media, providing customers with a quick and more personal overview of a product or campaign. Videos’ ability to be concise in relaying information and marketing messages plays right into the stiff competition for continually shortening attention spans. Add this to the recent developments in micro-video apps that allow for video marketing content to automatically play as customers scroll through their feeds, then it’s not too difficult to see why video remains one of the best ways to generate both engagement and interest for brands. That being said, if you’re still having doubts, here are some reasons why it is crucial that you ‘stay in the game by investing in videos on your online content.
Numbers back it up
Few Things to Keep in Mind in Creating Your Video Campaign